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An Idea That Works — Visible Bag

09.01.2026

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Visible Bag is a social project implemented together with Uzum as part of the Xavfsiz Harakat campaign, in collaboration with the Sintez agency.

The reflective bags that people receive at Uzum pick-up points make pedestrians more visible on the road in the dark

A simple idea with great meaning — and international recognition: the project received two awards at Epica Awards 2025, one of Europe’s most prestigious creative festivals.

• Silver — Financial Services

• Bronze — Promotion and Initiatives

We are proud to continue representing Uzbekistan on the international creative stage.

This is just the beginning

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